LLM vs World Model

Most AI today (like ChatGPT) learns by guessing the next word/token. That’s why it’s great at talking, but not at truly understanding the world.

World Models are different. Instead of predicting words, they try to learn how reality works, things like objects, movement, and cause–effect. This is closer to how humans learn by watching and...

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Loyalty by Generation

Brand loyalty isn't one-size-fits-all. The latest report from SAP Emarsys, data reveals that personalization is the primary driver for Gen Z, yet it holds the least influence for the Silent Generation.

While product quality fluctuates across every age group, it reaches its peak with the Silent Generation and its lowest point with...

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How a Small Survey Can Represent an Entire Nation

Can a small group of people really speak for an entire nation?

It sounds impossible, but you don't actually need to talk to everyone to see the big picture. A small, well-chosen group can tell you exactly what the whole country is thinking.

The secret is the "mix." As long as that group includes a...

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Omnichannel Commerce System

The Corsair incident, where pre-orders were canceled due to a pricing error, shows how a small mistake can cause serious consequences for a big brand.

Corsair’s official statement proves they use a single stock system for both online and offline sales, with different pricing across channels; both key features of an omnichannel commerce system.

So...

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