Brand loyalty isn't one-size-fits-all. The latest report from SAP Emarsys, data reveals that personalization is the primary driver for Gen Z, yet it holds the least influence for the Silent Generation.

While product quality fluctuates across every age group, it reaches its peak with the Silent Generation and its lowest point with Gen Z. Interestingly, as the emphasis on quality shifts, the importance of customer service and discounts shows a steady, gradual increase from the youngest to the oldest consumers.

Understanding these generational nuances is essential for any brand looking to build lasting connections. Does your marketing strategy align with these shifts?