Brand loyalty isn't one-size-fits-all. The latest report from SAP Emarsys, data reveals that personalization is the primary driver for Gen Z, yet it holds the least influence for the Silent Generation.

While product quality fluctuates across every age group, it reaches its peak with the Silent Generation and its lowest point with Gen Z....

Most AI today (like ChatGPT) learns by guessing the next word/token. That’s why it’s great at talking, but not at truly understanding the world.

World Models are different. Instead of predicting words, they try to learn how reality works, things like objects, movement, and cause–effect. This is closer to how humans learn by watching and experiencing.

In...